Personalization is the next tactic in your marketing toolkit, giving you the keys to make one-to-one marketing a reality for higher education. Many marketers are intrigued by the possibility of personalization, but wary of th...
A presentation on the current use of touch screens at the University of Ontario Institute of Technology (UOIT). This will include descriptions of past, current and future plans for our information kiosks, digital alumni and d...
What does it mean in today's digital age to tell a really diverse story? This session will look at how brands are developing characters that play across multiple mediums to bring a new level of depth to their stories....
Higher ed leaders increasingly need support from their marketing and communications teams to be more effective in their engagement and communication on social media....
We've all been there -- sitting through yet another unengaging and boring webinar. The presenters slides seem somewhat interesting but they've got that same monotonous drawl as the presenter from the last webinar you sat in o...
From December 2-4, the University of Guelph held 'The U of G 50 Challenge', where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours!...
In order to stay top of mind to today’s sophisticated searchers, search engines must continuously update their algorithms to make sure the most relevant and informative results are presented in the SERPs (Search Engine Resu...
Seven students for seven days. That’s the basis of our 100% volunteer based Social Media Ambassadors program at the University of Guelph....
49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program....
Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and lessons learned....
Has your institution perfected student communications? ... Neither have we, but we think we have a game changer....
Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old....
Rooted in creating a user-centric product (website, mobile app, social media channels), the concept of User Journey Mapping can be a cornerstone for projects in higher education....
Every college has access to shovels, soil, seeds, trimmers, yet why are some campuses places of beauty for education while others are not? It's not the tools, it is an expression of values, leadership, and discipline that ena...
Higher education websites are inherently complex; they serve multiple audiences with a variety of needs. By nature, they become hard to navigate and difficult for users to accomplish tasks....
In the era of big data, analytics and results-based decision making, the need to prove and justify the viability of all your communications properties has never been more relevant. But, with websites and emails and SMS and vi...
This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct...
Disruption is a thing of the past. Generic and manipulative social media is easily detectable and ineffective. Not being an authentic and genuine part of your community's daily lives is a recipe for failure....
You should think that you can get to the top of the social networks organically. This should be the "right" way to get ahead. Well, it isn't exclusively the way to get there. Advertising on Facebook and Twitter, with a budget...
The instant your fancy new website goes online is the instant you notice all the things that are wrong with it. Resenting the political aspects of the site, disliking the size of a font, how those two - little - things don’...
For the past decade, social media has become ubiquitous in marketing conversations in all industries. And the educational space is not exempt from these conversations....
Are you actively listening to your audience? How are you measuring your marketing impact on them? Have you got your crisis tripwires set up? What about your reports to management?...
In September 2013, we knew we could no longer just exist on social media so we started to do something about it....
To celebrate our one year anniversary on Instagram, Western University launched a Buzzfeed.com account and posted its first article - a recap of our favourite Instagram posts over the previous twelve months....
We all get those emails asking us to “promote, raise awareness or advertise” the most recent thing students won’t care about on social media. This session will focus on how to turn those boring emails into tweets that e...
Simple communication strategies and social media tools can help maintain student enthusiasm for enrolling in your program and keeping applicants engaged through the “out of sight, out of mind” summer months....
Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook since 2011. And the exodus shows no sign of slowing down....
As communicators for our schools, it’s our job to get the exciting, useful information developed by our faculty and staff out of the ivory towers and into our communities. We have strategies to do this, but there’s so muc...