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Senior Digital Communications Officer

Ryerson University

Kareem Rahaman is a digital marketing specialist with a long history of digital communication consulting. He is a trailblazer in the Canadian higher education scene, occupying and helping create positions that have been adopted countrywide.

He currently works at Ryerson University in the Undergraduate Admission and Registrar’s Office where he uses digital media to recruit and convert prospective students to full time Ryerson students as well as help deliver exceptional service through online channels to current students.

In 2013, Kareem founded Splash Effect, a digital marketing agency with a strong focus on helping higher education institutions and startups engage their target markets.

You can find him currently searching for the world’s best beach and touring every major sports stadium in North America.

Photo of Kareem Rahaman

Sessions

Breaking Down Silos - Empowering Colleagues to Leverage Social Media

Many of us in higher education work in silos, especially when it comes to social media. With accounts cropping up across campus it can be difficult to ensure your messages are heard above the noise....

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Measuring In-Person Recruitment Effectiveness with Social Media

Our Undergraduate Admissions and Recruitment department, like all institutions, has multiple interaction points with students before they make the all-important choice of where to attend school in September....

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Keeping It Real: What Authenticity Should Look Like In Social Media

Disruption is a thing of the past. Generic and manipulative social media is easily detectable and ineffective. Not being an authentic and genuine part of your community's daily lives is a recipe for failure....

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