49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program. Beginning with Communications, Recruitment & Admissions, Registrar and the Faculty of Engineering in 2013, 2014 was the year that Western expanded it’s social media program to more than twenty portfolios across campus now also including housing, athletics, hospitality & retail services, advancement, and two of Western’s affiliated campuses.
Yup, twenty plus teams working together in a single tool, collaborating with each other, negotiating with the software provider, providing common metrics, comparable reports & sharing training, security best practices and survival tips with each other.
Presentation Slides: One Tool to Rule
Presentation Resources: http://communications.uwo.ca/comms/web_design/social_media/