#PSEWEB

All times are PST. Miss a session? Recordings will be available to all ticketholders!

July 12, 2023

7:00 am –  8:30 am

Breakfast and Registration

  • In-Person Only
  • Location: Cheko’nien House

8:30 am – 8:45 am

Opening Remarks

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

8:45 am – 9:45 am

Keynote Talk: Indigenous Rights and Reconciliation

Aaron Paquette

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

9:45 am – 10:00 am

Break

  • In-Person Only
  • Location: Cheko’nien House

10:00 am – 10:40 am

Take action! Promoting equity, diversity & inclusion best practices for websites

Joyce Peralta, Andrea Clegg

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

10:00 am – 10:40 am

Moving from Order-Taking to Strategy

Kristin Van Dorn

Virtual

  • In-Person: Clearihue Building, Room A208
  • Virtual: Location TBA

10:00 am – 10:40 am

Write emails people will read

Day Kibilds

In-Person

  • In-Person: Clearihue Building, Room C112
  • Virtual: Location TBA

10:50 am – 11:30 am

A winning strategy and structure for delivering impactful campaigns

Tony Sheridan

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

10:50 am – 11:30 am

Our headless journey – how using technology to separate content and user experience led us to become one of the best-performing PSE websites in Canada.

Matt Heitto

In-Person

  • In-Person: Clearihue Building, Room A208
  • Virtual: Location TBA

10:50 am – 11:30 am

Why Accessibility Expands Your Reach to All Audiences

Fran Wyllie

In-Person

  • In-Person: Clearihue Building, Room C112
  • Virtual: Location TBA

11:40 am – 12:10 pm

Lightning Talks

In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
Virtual: Main Room

Trust the Science? How to Not Diss Information
Speaker: Brad Buie

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Communicating from within: How a Trojan Horse approach to a polar bear tour boosted online engagement
Speaker: Medbh English

11:40 am – 12:20 pm

#UTogether: Introducing U of T, one Reel / TikTok at a time

Krista Boniface

In-Person

  • In-Person: Clearihue Building, Room A208
  • Virtual: Location TBA

11:40 am – 12:20 pm

How to utilize [the brand new] Google Analytics 4 to measure your university’s web performance?

Faton Sopa

Virtual

  • In-Person: Clearihue Building, Room C112
  • Virtual: Location TBA

12:20 pm -1:20 pm

Lunch

  • In-Person Only
  • Location: Cheko’nien House

1:20 pm – 2:00 pm

A brief tour of ChatGPT, or how to stop worrying and love artificial intelligence

Daniel Browne

Virtual

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

1:20 pm – 2:00 pm

Cultivate a community from collaboration: the secret to a strong vertical video strategy

Shauna Rempel, Angelia Meffe

In-Person

  • In-Person: Clearihue Building, Room A207
  • Virtual: Location TBA

1:20 pm – 2:00 pm

From content chaos to content design: Lessons learnt on a journey to creating better programme pages

Dana Rock

In-Person

  • In-Person: Clearihue Building, Room A224
  • Virtual: Location TBA

2:10 pm – 2:50 pm

To respond, or not to respond? That is the question.

Ali Baggott

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

2:10 pm – 2:50 pm

Building with purpose: deliberately and strategically providing intentional online places to support the student lifecycle

Dayan Boyce

In-Person

  • In-Person: Clearihue Building, Room A207
  • Virtual: Location TBA

2:10 pm – 2:50 pm

Using Analytics Dashboards To Tell Stories

Andrew Klotz

Virtual

  • In-Person: Clearihue Building, Room A224
  • Virtual: Location TBA

3:00 pm – 3:40 pm

Lightning Talks

In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
Virtual: Main Room

The Reel Deal: How to Create Instagram Content for Future Students

Speakers: Talar Nersesian, Christine Elstub

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Video Content: A Cheap and Cheerful Guide

Speakers: Natalie Gomes, Laurie Bulchak

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A fresh take on short video from a recent grad turned higher-ed pro

Speaker: Cadie De Kelver

3:00 pm – 3:40 pm

Build a design-development partnership

Heidi Strohl

In-Person

  • In-Person: Clearihue Building, Room A224
  • Virtual: Location TBA

3:50 pm – 4:30 pm

How to Make Great UX Decisions for Your Content

Kate Bundy

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

3:50 pm – 4:30 pm

Focus on the Important Things: Leveraging WebOps to Manage Expanding Digital Portfolios

Raymond Wang, Hector Amaya

In-Person

  • In-Person: Clearihue Building, Room A224
  • Virtual: Location TBA

4:30 pm – 5:30 pm

Afternoon Tea Sponsored by Point Blank Creative

Join Point Blank Creative and other sponsors for afternoon tea.

  • In-Person Only: Sponsors Hall at Cheko’nien House

5:30 pm – 6:15 pm

Campus Tour

Details will be announced soon

6:00 pm – 9:30 pm

Social Event

This year’s social will be held at the Bard & Banker, just steps away from the stunning Inner Harbour in downtown Victoria. Shuttle service will be available to transport attendees between UVic campus and the venue. Enjoy food, drinks and good conversation in the historic setting of a converted former bank. Pop out for a few minutes during or after the event to take in views of the Empress HotelParliament Buildings and other historic sites that line the harbour.

July 13, 2023

7:00 am –  8:30 am

#pancaketweetup

Pancake Tweetup (virtual & in person!)

Take part in #PSEWeb’s yummiest tradition – our annual Pancake Tweetup! This year’s Tweetup will take place the morning of July 13. Whether you’re attending virtually or in-person we want to see pics of what you’re enjoying for breakfast.

  • In-Person Only
  • Location: Cheko’nien House

8:35 am – 9:15 am

Flops and bops: the best and worst organic Instagram posts from 2022

Ashley Meehan

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

8:35 am – 9:15 am

Building a community of practice for digital standards compliance (it’s more fun than you think!)

Joyce Peralta

In-Person

  • In-Person: Clearihue Building, Room A208
  • Virtual: Location TBA

8:35 am – 9:15 am

Adding empathy to your comm flows

Day Kibilds

In-Person

  • In-Person: Clearihue Building, Room A224
  • Virtual: Location TBA

9:25 am – 10:05 am

Build from Within

Gemma Spadafora, Jess Anderson

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

9:25 am – 10:05 am

From Reactive to Proactive

Sarah Wells

In-Person

  • In-Person: Clearihue Building, Room A208
  • Virtual: Location TBA

9:25 am – 10:05 am

Outdated to innovative, tips for revitalizing your website

Amanda Vos, Cassie Harrison

In-Person

  • In-Person: Clearihue Building, Room A224
  • Virtual: Location TBA

10:05 am – 10:20 am

Break

  • In-Person Only
  • Location: Cheko’nien House

10:20 am – 11:20 am

KEYNOTE TALK – Artificial Intelligence: Embracing Opportunities, Responsibly.

Frincy Clement

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

11:20 am – 12:00 pm

Lightning Talks

A More Virtual Seneca – The Service Hub
Speakers: Doug Hammond, Scott Charitar, Sonia Ham

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From persona to publish: How to turn your audience insights into more personalised and compelling content
Speaker: Dana Rock

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

12:00 pm – 1:30 pm

Lunch and Campus Tour

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

1:30 pm – 2:10 pm

Cultivating a Podcast Network for Community Storytelling and Branding

Robert Li

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

1:30 pm – 2:10 pm

Content that Converts: how to create content that inspires action

Jesse Ringer

In-Person

  • In-Person: Clearihue Building, Room A224
  • Virtual: Location TBA

2:20 pm – 3:00 pm

Google Analytics 4 Crash Course

Simon Labonne

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

3:05 pm – 3:45 pm

Cracking the Code: Advertising to Gen Z on Their Favorite Digital Platforms

Ben Oldale

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

3:45 am – 4:25 PM

Content Governance Models: A Story of Three Websites

Suzanne Dergacheva

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Main Room

4:25 pm – 4:35 pm

Closing Remarks

In-Person

  • In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
  • Virtual: Location TBA