All sessions are in EDT.
Opening Remarks
9:00 am – 9:15 am
Channel 1
Channel 2
5,000 Content Creators: How One School Asked its Entire Incoming Class to Create the Ultimate Transition Story by Students, for Students
9:20 am – 10:00 am
Google can’t fix everything! (Or, how we made the most of our ad fails)
Speaker: Adriann Kennedy
9:20 am – 10:00 am
A Mile in Their Shoes: Building Empathy Through Experience Maps
Speakers: Nicole Lentine and Kaycee Woodford
10:05 am – 10:45 am
Improving experiences by combining UX research and strong content strategy
Speaker: Suzanne Dergacheva
10:05 am – 10:45 am
Break
10:45 am – 11:00 am
Using student content creators to build community (and humanize your brand)
Speaker: Megan Weales
11:00 am – 11:40 am
LinkedIn Session: Higher Education Marketing in a time of change
Speakers: Sara Valentino and Jasmine Paukkunen
11:40 am – 12:00 pm
Lunch
12:00 pm – 1:00 pm
Monetized Behavioural Metrics: Using Google Analytics to Measure Value
Speaker: Alan Etkin
1:00 PM – 1:40 PM
Do You Hear What I Hear? Bringing “Voice of Student” into Your Communications
Speaker: Kimberly Dudra
1:00 PM – 1:40 PM
I’ve got 99 audiences and I need them to be one: Breaking through the digital noise to reach your people
Speaker: Taylor Vallee
1:45 pm – 2:25 pm
Communications Goes Agile: The whys and hows of Agile processes for communications teams
Speaker: Jason Delmarr
1:45 pm – 2:25 pm
Break
2:25 pm – 2:40 pm
Using Data to Power Your Digital Experiences
Speakers: Erin Brinen and Elaine Gamble
3:25 pm – 4:05 pm
Trends, memes and alumni: using content to keep a global community of graduates engaged online
Speakers: Kimberly Lyn and Ashley Meehan
3:25 pm – 4:05 pm
#PSEWEB Birthday Social
4:05 pm – 5:00 pm
We’re making the most out of turning 10 during a pandemic! Connect over Zoom with your conference friends to have some fun with party hosts and fellow #PSEWEB’ers Krista Boniface, Raquel Russell, and Megan Weales.
Connection details have been be shared with all delegates via email.
We’ll be starting with an at-home scavenger hunt, so first step: grab a piece of clothing or item that represents your institution, alma mater or a sports team you miss before you head into the Zoom link. Gear up for a birthday photo and trivia featuring all things higher ed, entertainment and more. Snacks and drinks welcome.
Check out our birthday party webpage for mocktail + cocktail recipes, DIY Montreal bagels, custom birthday Zoom backgrounds, and more »
All sessions are in EDT.
#PancakeTweetup
8:15 am – 9:00 am
A long-standing #PSEWEB day 2 breakfast tradition, our #pancaketweetups usually feature hot pancakes with maple syrup. But just because we can’t hang out in person doesn’t mean we can’t enjoy each other’s company over a breakfast of our choice.
This year, we’re throwing it back with an old-school tweetup: join us on Twitter using the #pancaketweetup hashtag to connect with your #PSEWEB friends over your breakfast of choice. And yes, you need to take a picture of your breakfast!
Channel 1
Channel 2
Words Matter: How to create inclusive communications when you’re not an inclusion expert
Speaker: Kelly Grenier
9:00 am – 9:40 am
Choose Your Own Adventure: Utilizing Social Media Tools for Long-form Engagement
Speaker: Sebasteann Barradas
9:45 am – 10:25 am
Break
10:25 am – 10:40 am
To share or not to share: the realities of student mental health
Speaker: Kelli Wheatley
10:40 am – 11:20 am
Higher standards: 9 simple standards for building successful websites in higher ed
Speakers: Joyce Peralta and Simon Labonne
10:40 am – 11:20 am
Lunch
11:20 pm – 1:00 pm
Breaking down silos to improve communication, efficiency and output
Speakers: Brigid McWhirter and Sarah Metherall
1:00 pm – 1:40 pm
Panel: COVID-19 Communications
Panelists:
- Pierre Boisseau
- Kris Foster
- Sara Laux
- Terry Lavender
- Joyce Peralta (panel moderator)
1:45 pm – 2:25 pm
Break
2:25 pm – 2:40 pm
Leverage Your Brand by Going Back In Time
Speakers: Robin Koning and Gregory Houston
2:45 pm – 3:25 pm
Lightning Talks
3:30 pm – 4:30 pm
User-Friendly Experiences for Assistive Technology Users
Speaker: Suzanne Dergacheva
Cooking Content
Speaker: Simon Labonne
Building a web ecosystem instead of a website
Speaker: Ana Herrera and Nathan Salter
International new student transition: beyond the basics
Speaker: Chantal Vallis
Multimedia Storytelling: Engaging Students, Sharing Stories and Creating Connection Across Campus
Speaker: Madeline Taylor