Your ticket entitles you to two full days of sessions including a keynote and breakfast and lunch each day, plus networking & social events.
Monday, July 20, 2026
6:00 PM to 9:00 PM
#PSEWeb Welcome Social
Kick off #PSEWeb 2026 at the picturesque Quidi Vidi Brewery! Join old and new friends on the oceanview deck overlooking the harbour.
Quidi Vidi Brewery is Newfoundland and Labrador’s largest craft brewery, proudly brewing Newfoundland’s beer for 30 years. Enjoy drinks (alcoholic and non) and some appetizers while mingling and catching up.
Tuesday, July 21, 2026
8:00 AM to 9:00 AM
Registration and Breakfast
Room #B2007
9:00 AM to 9:15 AM
Opening Remarks, Lee-Anne Akister, #PSEWeb & Red Deer Polytechnic
Room #B2007
9:15 AM to 9:25 AM
Welcome Remarks From Our Co-Hosts, Marie-Claude Renaud, Memorial University
Room #B2007
9:25 AM to 10:25 AM
Keynote Talk
Room #B2007
10:25 AM to 10:45 AM
Coffee Break
Room #B2007
10:45 AM to 11:25 AM
How I Posted 100+ Pieces of User-Generated Content on Instagram in One Year, Nicole Crozier, University of Victoria
Room #B2007
We’ve Been ‘Collabing’ Since Before ‘Collabing’ Was a Thing: How Two Social Media Managers Became Strategic Architects to Better Tell the Laurier Story, Christie Ledgley, Wilfrid Laurier University and Kara McDowell, Wilfrid Laurier University
Room #B2007A
From Noise to Narrative: Building an Institutional Story in a Decentralized University, Cindy Connor, University of British Columbia
Room #1003
11:25 AM to 12:05 PM
Capitalizing on an Olympic-sized viral moment: How McMaster University turned a lighthearted Instagram story into global brand recognition, Maureen Lawlor, McMaster University and Chris Pickles, McMaster University
Room #B2007
Teamwork Makes the Dream Work: Best Collaboration and Management Hacks for Producing the Best Content, Katie Kinross, University of Toronto
Room #B2007A
Reframing the College Brand: Practical Storytelling Strategies for Communications Teams, Michael McDonald, Colleges and Institutes Canada
Room #1003
12:05 PM to 1:15 PM
Lunch and sponsor remarks
Room #B2007
1:15 PM to 1:55 PM
Can You Post This ASAP?: The Power of Content Calendars, Natasha Mendonca, University of Toronto and Delicia Ansalem, Faculty of Arts & Science, University of Toronto
Room #B2007
Built for Audiences, Not Assumptions, Tim Runtz, University of Manitoba and Heather Saxton, University of Manitoba
Room #B2007A
From Static to Signal: A Student Survey Strategy That Delivers, Jennifer Ross, Queen’s University and Ellie Sadinsky, Queen’s University
Room #1003
2:05 PM to 2:45 PM
We’ve Got You: Using Human-Centered Storytelling to Support First-Year Students through Social Media, Hayley Park, University of Victoria
Room #B2007
Frame by Frame: Building a Repeatable Video Series, Nicholas Carter, University of Toronto
Room #B2007A
A Strategy of Care: Integrating Strategic Communications into Departmental Operation to Optimize Service Delivery, Lisa Marie Nagapen, University of Toronto Scarborough and Sandra Ngan, University of Toronto Mississauga
Room #1003
2:45 PM to 3:45 PM
Ice cream with the sponsors
Sponsor Area
3:45 PM to 4:25 PM
You’re Recruiting. They’re Rewriting Their Lives. Designing Communication for International Students., Dayana Kibilds, SimpsonScarborough
Room #B2007
The Power of a Strategic No: When Everything Matters, What Matters Most?, Tanja Maraj, McMaster University; Hollie Pocsai, McMaster University and Afnan Abdelbaki, McMaster University
Room #B2007A
Stretching Your Story: How to Maximize Impact Across Multiple Digital Platforms, Shayla Vize, McMaster University
Room #1003
4:25 PM to 4:30 PM
Announcements
6:00 PM to 9:00 PM
#PSEWeb Official Social
Join us for our main social event at Wooden Walls Distillery! Along the St. John’s waterfront, Wooden Walls is nestled in the historical Templeton’s Building which was a former merchant’s store and pier. Well known for its inviting atmosphere, come mingle with attendees, have a custom #PSEWeb welcome cocktail or mocktail and snack on some delicious eats. See you there!
Wednesday, July 22, 2026
8:00 AM to 9:00 AM
Registration and Breakfast
Room #B2007
9:00 AM to 9:15 AM
Welcome Remarks From Our Co-Hosts, College of the North Atlantic
Room #B2007
9:15 AM to 9:55 AM
From Inbox to Impact: Launching Strategic Newsletters That Engage Students and Staff, Marcy Thomas, Western University and Tricia Starrett, Western University
Room #B2007
Behind the Scenes of Sciographies: A Podcast About the People Who Make Science Happen!, Jocelyn Adams Moss
Manager, Dalhousie University
Room #B2007A
Creative That Converts: How We Used Data to Drive Year-Over-Year Growth in Paid Digital, Rebecca DeShane, University of Toronto and Andrea Villegas Mayorga, University of Toronto
Room #1003
10:00 AM to 10:40 AM
The Secrets to Elevating Your Design Skills in 30 Minutes, Afnan Abdelbaki, McMaster University
Room #B2007
Sound Strategy: Driving Reach, Relevance and Reputation Through Podcasting, Andrea Bilash, University of Manitoba
Room
Room #B2007A
From Clicks to Classrooms: Measuring Paid Media by Enrollment Impact, Jane Harrington, m5 the agency; Adrienne O’Connor, m5 the agency and Tess Phillips, m5 the agency
Room #1003
10:40 AM to 11:00 AM
Coffee Break
Room #B2007
11:00 AM to 12:00 PM
Community Engagement & Training Power Hour
Room #B2007
- Media Camp: A Case-study in Proactive Planning for the Post Truth Age, Ravisha Mall, University of Toronto Scarborough
- Feeling Good: Why Positive Relationship-Building is The Critical Outcome of Documentation, User Support, and Training, Kenzie Woodbridge, British Columbia Institute of Technology
Web Power Hour
Room #B2007A
- I Thought It Was Just a Website (and What It Actually Was): Strategic Lessons From Being Wrong About Basically Everything, Melissa Hitchens, University of Saskatchewan
- Signals to Strategy: How Listening to Users Transformed the OUAC Website, Andrea Patterson, Ontario Universities’ Application Centre (OUAC)
Building AI Workflows: A Choose Your Own Adventure Session, Brian Piper, AIreFlow Solutions
Room #1003
12:00 PM to 1:00 PM
Lunch
Room #B2007
1:00 PM to 1:40 PM
From Chaos to Consistency: Building Digital Foundations for AI-Driven Transformation, Joyce Peralta, McGill University
Room #B2007
From Advising to Zen Dens: UX Research Brings Clarity, Findability to All Student Services, Karen Spreng, Concordia University and Sarah Sookman, Concordia University
Room #B2007A
If It’s Important, Make It Understandable: A Strategy for Communicating Complex Work, Kathryn Thomas, Western University
Room #1003
1:50 PM to 2:30 PM
My TMU Breakthrough: How We Reimagined Storytelling By Nurturing the Student Voice, Antoinette Mercurio, Toronto Metropolitan University; Daina Astwood-George, Toronto Metropolitan University and Michelle Barker, Toronto Metropolitan University
Room #B2007
From Site Architecture to Governance: How We Tamed Our Program Pages, Mallory O’Brien, Wilfrid Laurier University
Room #B2007A
Break the Marketing Rut: How Internal Pitching Sparked Our Best Campaign Yet, Katie Bean, NC State University and Jennifer Kendall, NC State University
Room #1003
2:30 PM to 2:50 PM
Coffee Break
Room #B2007
2:50 PM to 3:30 PM
Panel: If Students Ran the Comms Team: Learner Voices Shaping Higher Education Communications, Nicole Squires
Communications Advisor, Memorial University of Newfoundland and Labrador and Lydia Hardy, Memorial University
Room #B2007
“This Bunny Needs a Text Alternative”: Using Empathy and Play to Teach Accessibility and Standards, Kenzie Woodbridge, British Columbia Institute of Technology
Room #B2007A
UX Research without Breaking the Bank: Practical Methods for Higher-Ed Communicators, Ariel Lee, University of British Columbia and Jana Rolland, University of British Columbia
Room #1003
3:40 PM to 4:40 PM
Surprise Guest: Wrap up the conference with a surprise guest from Newfoundland!
Room #B2007
Prizes and Closing Remarks
Room #B2007