All times are PST. Miss a session? Recordings will be available to all ticketholders!
July 12, 2023
8:30 am – 8:45 am
Opening Remarks
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
8:45 am – 9:45 am
Keynote Talk: Indigenous Rights and Reconciliation
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
10:00 am – 10:40 am
Take action! Promoting equity, diversity & inclusion best practices for websites
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
10:00 am – 10:40 am
Moving from Order-Taking to Strategy
- In-Person: Clearihue Building, Room A208
- Virtual: Location TBA
10:00 am – 10:40 am
Write emails people will read
- In-Person: Clearihue Building, Room C112
- Virtual: Location TBA
10:50 am – 11:30 am
A winning strategy and structure for delivering impactful campaigns
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
10:50 am – 11:30 am
Our headless journey – how using technology to separate content and user experience led us to become one of the best-performing PSE websites in Canada.
- In-Person: Clearihue Building, Room A208
- Virtual: Location TBA
10:50 am – 11:30 am
Why Accessibility Expands Your Reach to All Audiences
- In-Person: Clearihue Building, Room C112
- Virtual: Location TBA
11:40 am – 12:10 pm
Lightning Talks
In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
Virtual: Main Room
Trust the Science? How to Not Diss Information
Speaker: Brad Buie
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Communicating from within: How a Trojan Horse approach to a polar bear tour boosted online engagement
Speaker: Medbh English
11:40 am – 12:20 pm
#UTogether: Introducing U of T, one Reel / TikTok at a time
- In-Person: Clearihue Building, Room A208
- Virtual: Location TBA
11:40 am – 12:20 pm
How to utilize [the brand new] Google Analytics 4 to measure your university’s web performance?
- In-Person: Clearihue Building, Room C112
- Virtual: Location TBA
1:20 pm – 2:00 pm
A brief tour of ChatGPT, or how to stop worrying and love artificial intelligence
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
1:20 pm – 2:00 pm
Cultivate a community from collaboration: the secret to a strong vertical video strategy
- In-Person: Clearihue Building, Room A207
- Virtual: Location TBA
1:20 pm – 2:00 pm
From content chaos to content design: Lessons learnt on a journey to creating better programme pages
- In-Person: Clearihue Building, Room A224
- Virtual: Location TBA
2:10 pm – 2:50 pm
To respond, or not to respond? That is the question.
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
2:10 pm – 2:50 pm
Building with purpose: deliberately and strategically providing intentional online places to support the student lifecycle
- In-Person: Clearihue Building, Room A207
- Virtual: Location TBA
2:10 pm – 2:50 pm
Using Analytics Dashboards To Tell Stories
- In-Person: Clearihue Building, Room A224
- Virtual: Location TBA
3:00 pm – 3:40 pm
Lightning Talks
In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
Virtual: Main Room
The Reel Deal: How to Create Instagram Content for Future Students
Speakers: Talar Nersesian, Christine Elstub
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Video Content: A Cheap and Cheerful Guide
Speakers: Natalie Gomes, Laurie Bulchak
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A fresh take on short video from a recent grad turned higher-ed pro
Speaker: Cadie De Kelver
3:00 pm – 3:40 pm
Build a design-development partnership
- In-Person: Clearihue Building, Room A224
- Virtual: Location TBA
3:50 pm – 4:30 pm
How to Make Great UX Decisions for Your Content
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
3:50 pm – 4:30 pm
Focus on the Important Things: Leveraging WebOps to Manage Expanding Digital Portfolios
- In-Person: Clearihue Building, Room A224
- Virtual: Location TBA
4:30 pm – 5:30 pm
Afternoon Tea Sponsored by Point Blank Creative
Join Point Blank Creative and other sponsors for afternoon tea.
- In-Person Only: Sponsors Hall at Cheko’nien House
6:00 pm – 9:30 pm
Social Event
This year’s social will be held at the Bard & Banker, just steps away from the stunning Inner Harbour in downtown Victoria. Shuttle service will be available to transport attendees between UVic campus and the venue. Enjoy food, drinks and good conversation in the historic setting of a converted former bank. Pop out for a few minutes during or after the event to take in views of the Empress Hotel, Parliament Buildings and other historic sites that line the harbour.
July 13, 2023
7:00 am – 8:30 am
#pancaketweetup
Pancake Tweetup (virtual & in person!)
Take part in #PSEWeb’s yummiest tradition – our annual Pancake Tweetup! This year’s Tweetup will take place the morning of July 13. Whether you’re attending virtually or in-person we want to see pics of what you’re enjoying for breakfast.
- In-Person Only
- Location: Cheko’nien House
8:35 am – 9:15 am
Flops and bops: the best and worst organic Instagram posts from 2022
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
8:35 am – 9:15 am
Building a community of practice for digital standards compliance (it’s more fun than you think!)
- In-Person: Clearihue Building, Room A208
- Virtual: Location TBA
8:35 am – 9:15 am
Adding empathy to your comm flows
- In-Person: Clearihue Building, Room A224
- Virtual: Location TBA
9:25 am – 10:05 am
Build from Within
Gemma Spadafora, Jess Anderson
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
9:25 am – 10:05 am
From Reactive to Proactive
- In-Person: Clearihue Building, Room A208
- Virtual: Location TBA
9:25 am – 10:05 am
Outdated to innovative, tips for revitalizing your website
- In-Person: Clearihue Building, Room A224
- Virtual: Location TBA
10:20 am – 11:20 am
KEYNOTE TALK – Artificial Intelligence: Embracing Opportunities, Responsibly.
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
11:20 am – 12:00 pm
Lightning Talks
A More Virtual Seneca – The Service Hub
Speakers: Doug Hammond, Scott Charitar, Sonia Ham
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From persona to publish: How to turn your audience insights into more personalised and compelling content
Speaker: Dana Rock
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
12:00 pm – 1:30 pm
Lunch and Campus Tour
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
1:30 pm – 2:10 pm
Cultivating a Podcast Network for Community Storytelling and Branding
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
1:30 pm – 2:10 pm
Content that Converts: how to create content that inspires action
- In-Person: Clearihue Building, Room A224
- Virtual: Location TBA
2:20 pm – 3:00 pm
Google Analytics 4 Crash Course
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
3:05 pm – 3:45 pm
Cracking the Code: Advertising to Gen Z on Their Favorite Digital Platforms
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
3:45 am – 4:25 PM
Content Governance Models: A Story of Three Websites
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Main Room
4:25 pm – 4:35 pm
Closing Remarks
- In-Person: Cheko’nien House, 2nd Floor, Multipurpose Room
- Virtual: Location TBA