Student Central at Western University has been using Facebook Live to connect with applicants and current students since the summer of 2016. Learn how we use Facebook Live to add a personal touch to our students' interaction ...
The great and noble Facebook is pulling newsfeed real estate from Pages and making room for meaningful, spirit-lifting content from that person you share nothing with except maybe an obligation to friend each other....
Higher ed leaders increasingly need support from their marketing and communications teams to be more effective in their engagement and communication on social media....
From December 2-4, the University of Guelph held 'The U of G 50 Challenge', where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours!...
What do you do when one of your students creates an unofficial "Class of" Facebook group, slaps your logo on it, and fills it with links to sites you'd rather not associate with your institution?...
You should think that you can get to the top of the social networks organically. This should be the "right" way to get ahead. Well, it isn't exclusively the way to get there. Advertising on Facebook and Twitter, with a budget...
For the past decade, social media has become ubiquitous in marketing conversations in all industries. And the educational space is not exempt from these conversations....
Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook since 2011. And the exodus shows no sign of slowing down....