#PSEWEB

Digital Marketing Assistant

Ryerson University

Bailey Parnell is currently a digital marketing professional with a passion for the grind, a slight obsession with learning and a love of quality Television.

She currently works as a Digital Marketing Assistant on the Student Affairs Creative Unit at Ryerson University, Canada’s leader in innovative, career-focused education as well as hold the position of Engagement Specialist at Splash Effect, a Toronto based digital marketing agency with a niche in higher ed.

Bailey co-founded the Gen Y Perspective, an international multimedia brand that aims to discuss, analyze and break the negative stereotypes surrounding Generation Y; writes for the publication Year One; and enjoys public speaking on such topics as social media, leadership and storytelling.

She very recently graduated as an honours student in the RTA School of Media’s Media Production program, with minors in News Studies and English.

Bailey has previously worked as a Social Media Marketer at Bell Media, a TA in Seneca College’s Social Media: Graduate Certificate Program, a Local News Reporter on Rogers TV’s Access Peel and as a writer for Canadian news and living magazine, CanCulture.

Photo of Bailey Parnell

Sessions

Teamwork = Dream Work: Creating + Managing In-House Marketing Agencies

Facebook's recently absorbed the award-winning agency, Teehan+Lax, in a move that mirrors other major power plays; Shopify acquired Jet Cooper; Accenture acquired Fjord; Adobe acquired Behance; Square acquired 80/20....

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#RoadToRyerson: How to Run a Kick-Ass, Yet Meaningful, Campaign

Social Media is but a communication tool we use to do what we've been doing for centuries: tell stories. And who tells student stories better than students themselves?...

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“Why Are Students Leaving Facebook?!” – The Future Of Digital Community In PSE

Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook since 2011. And the exodus shows no sign of slowing down....

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