Schools, colleges and universities are complex beasts. The consequence of our vast structures and a great many roles that we play in the world is a system that tends to work in silos. Sadly, our websites, information manageme...
Elizabeth DiEmanuele, Jacqueline Hampshire
When you have a small budget, creative storytelling is the most valuable commodity in your digital toolbox. Sometimes, it’s even an opportunity to achieve the unexpected: a real, genuine connection between your target audie...
"Do they give a good visual impression? Do they have kids? What do they do for a living? Where does he/she see themself in 5 years?"...
Content strategy causes feelings. For us these feelings are wrapped in a nerdy glow, but for our coworkers these feelings may hinder your implementation. Fears, agendas, prejudices, past experiences and more lurk within commu...
York University’s Division of Students is embarking on a new content-sharing model for communicating with students, harnessing the momentum of student engagement as students move from prospective to new to continuing studen...
What does it mean in today's digital age to tell a really diverse story? This session will look at how brands are developing characters that play across multiple mediums to bring a new level of depth to their stories....
Digital marketing and content management have really transitioned from the stage of HOW to maintain/update fresh content on the site to WHAT content to maintain....
Seven students for seven days. That’s the basis of our 100% volunteer based Social Media Ambassadors program at the University of Guelph....
Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution....
Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old....
In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a...
This presentation will benefit anyone who is involved in creating web content, or has a stake in an organization's website....
Content strategy will only get us so far. The success of our sites depends on a regimen of daily care and feeding, often by content experts without the time or passion to do it....
This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct...
Disruption is a thing of the past. Generic and manipulative social media is easily detectable and ineffective. Not being an authentic and genuine part of your community's daily lives is a recipe for failure....
For the past decade, social media has become ubiquitous in marketing conversations in all industries. And the educational space is not exempt from these conversations....
Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step?...
As web content editor with Memorial University's Division of Marketing and Communications, Andrea Kelly has developed a workshop to help staff, faculty and students write effective web content....
People read differently online so you need to write differently. If the content on your website is a copy-paste of what it is in print, this session is for you. Good web writing will not only attract people and increase finda...