About PSEWEB

Canada’s College & University Digital Marketing Conference

#PSEWEB is a practitioner-lead conference for college and university marketers, programmers, designers, digital architects, and community managers: the people behind the online faces of our institutions.

Our conference sessions cover all areas of the digital marketing industry: from strategy to execution, architecture to analytics, design to development, and across web, social, email, and mobile platforms.

The conference was born out of the HighEdWeb Conference in the United States. We aim to bring the same level of content, high quality experience, and community to those of us who happen to work in Canada.

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#PSEWEB started as a conversation at a U.S. conference, lead to a LinkedIn Group, took over Brock University for three days in 2010, and trended nationally on Twitter – thanks to amazing conversions with amazing people.  Our program is selected by our audience, so you see what you want to see. Our speakers travel across Canada, the United States, India, and the UK to share their knowledge and participate in the community.

#pseweb #pancaketweetup by @moonball!

#pseweb #pancaketweetup by @moonball

Recent Blog Posts

How to improve your website in-between redesigns

Written by Hannah Fuchigami Senior Marketing Specialist, Funnelback With the average school waiting five years between redesigns, there’s much to be done in the meantime. (Five years is appallingly long, in most cases, given that the... Read more

How to audit your institution’s voice on social media

Written by Lee-Anne Akister Social Media Advisor/System Analyst Olds College Does your role include managing your institution’s social media presence? Are you trying to determine which accounts across your campus fit within your... Read more

‘Zooming’ in on armchair recruitment with webinars

Written by Kelli Wheatley Virtual Recruitment Officer, Ryerson University Most folks in the #PSEWEB community are familiar with the tried-and-true methods of reaching students online: emails, Facebook, Instagram, Twitter, Snapchat,... Read more

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