#PSEWEB

2015 Sessions

Hamza Khan, Bailey Parnell, Tesni Ellis

Teamwork = Dream Work: Creating + Managing In-House Marketing Agencies

Facebook's recently absorbed the award-winning agency, Teehan+Lax, in a move that mirrors other major power plays; Shopify acquired Jet Cooper; Accenture acquired Fjord; Adobe acquired Behance; Square acquired 80/20....

Brand Identity, Collaboration, Frameworks, Governance, Process, Student Affairs, Workflow

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Antoine Ste-Marie

Teenage Mutant Ninja Bloggers: Managing student content teams

Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and lessons learned....

Blogging, Engagement, Process, Recruitment, Stories, Strategy, Student Affairs, User-Generated Content, Web, Workflow

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2014 Sessions

JP Rains

Web Wars: A New Hope

Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step?...

Content, Governance, IA, Politics, Process, Web, Workflow

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