#PSEWEB

2015 Sessions

Hamza Khan, Bailey Parnell, Tesni Ellis

Teamwork = Dream Work: Creating + Managing In-House Marketing Agencies

Facebook's recently absorbed the award-winning agency, Teehan+Lax, in a move that mirrors other major power plays; Shopify acquired Jet Cooper; Accenture acquired Fjord; Adobe acquired Behance; Square acquired 80/20....

Brand Identity, Collaboration, Frameworks, Governance, Process, Student Affairs, Workflow

Read more

Nicolle Wahl, Stephen Martone

The Imitation Gameā€”the war against unofficial social media accounts

What do you do when one of your students creates an unofficial "Class of" Facebook group, slaps your logo on it, and fills it with links to sites you'd rather not associate with your institution?...

Brand Identity, Collaboration, Facebook, Frameworks, Governance, Monitoring, Process, Student Affairs, User-Generated Content

Read more

Adrian Liem

UBC.ca – A Shift in Paradigm

In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a...

Brand Identity, Campaign, CMS, Collaboration, Content, Design, Process, Redesign, Stories, Testing, Tools, User-Generated Content, UX, Web, WordPress

Read more

Mark Farmer

When It Hits the Fan: Social Media Crisis Comms

Crises are now real-time public phenomena. Institutions that can't plan in advance & respond quickly pay the price. So what do you do first? What do you listen for? How do you know when to respond and what to respond to?...

Brand Identity, Crisis Communications, Listening, Monitoring, Process

Read more

Brian Hawkins

Why a beautiful campus but a digital wasteland?

Every college has access to shovels, soil, seeds, trimmers, yet why are some campuses places of beauty for education while others are not? It's not the tools, it is an expression of values, leadership, and discipline that ena...

Brand Identity, CMS, Design, Frameworks, Redesign, Strategy, UX, Web

Read more