In the era of big data, analytics and results-based decision making, the need to prove and justify the viability of all your communications properties has never been more relevant. But, with websites and emails and SMS and viewbooks and fact sheets and social media and … well, there’s a lot of stuff to measure. What you need is a measurement strategy, a plan for how to maximize the disparate results you’re collecting from all these platforms. In this session, we will discuss not just the tools you needs to properly track all your communications, but also how to implement a program that will make sense of the numbers you collect and make them relevant to each other.