More than a way to inform and drive traffic, social media is a gateway to communities, partners and media, and a source of (mis)information. How might you use insights on a daily or weekly basis to shape the stories you tell ...
Ephemeral content on Instagram Stories may seem like a fading trend, but with 300 million active users watching them and rising, there is serious marketing potential to be had in mastering them....
In December 2017, we made a social media campaign out of our most-loved social media posts of the year. Not only did it make for some great filler-content for the holiday break to re-purpose some of the year’s highlights, b...
Many of us in higher education work in silos, especially when it comes to social media. With accounts cropping up across campus it can be difficult to ensure your messages are heard above the noise....
Higher ed leaders increasingly need support from their marketing and communications teams to be more effective in their engagement and communication on social media....
From December 2-4, the University of Guelph held 'The U of G 50 Challenge', where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours!...
Seven students for seven days. That’s the basis of our 100% volunteer based Social Media Ambassadors program at the University of Guelph....
49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program....
Social Media is but a communication tool we use to do what we've been doing for centuries: tell stories. And who tells student stories better than students themselves?...
This session looks at what students’ expectations on internet are and how student affairs professionals can address them to offer effective customer service via social media....
Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution....
This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct...
Disruption is a thing of the past. Generic and manipulative social media is easily detectable and ineffective. Not being an authentic and genuine part of your community's daily lives is a recipe for failure....
Our Undergraduate Admissions and Recruitment department, like all institutions, has multiple interaction points with students before they make the all-important choice of where to attend school in September....
For the past decade, social media has become ubiquitous in marketing conversations in all industries. And the educational space is not exempt from these conversations....
Are you actively listening to your audience? How are you measuring your marketing impact on them? Have you got your crisis tripwires set up? What about your reports to management?...
In September 2013, we knew we could no longer just exist on social media so we started to do something about it....
To celebrate our one year anniversary on Instagram, Western University launched a Buzzfeed.com account and posted its first article - a recap of our favourite Instagram posts over the previous twelve months....
In 2012, Algonquin College completed a significant rebranding effort, giving birth to the Connected College. Taking its new positioning to heart, the College began shaping an ambitious plan to demonstrate industry leadership ...
We all get those emails asking us to “promote, raise awareness or advertise” the most recent thing students won’t care about on social media. This session will focus on how to turn those boring emails into tweets that e...
Simple communication strategies and social media tools can help maintain student enthusiasm for enrolling in your program and keeping applicants engaged through the “out of sight, out of mind” summer months....
Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook since 2011. And the exodus shows no sign of slowing down....