#PSEWEB

2015 Sessions

Kareem Rahaman, Samantha Read

Breaking Down Silos – Empowering Colleagues to Leverage Social Media

Many of us in higher education work in silos, especially when it comes to social media. With accounts cropping up across campus it can be difficult to ensure your messages are heard above the noise....

Collaboration, Governance, Process, Social Media, Tools, Training

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Angi Roberts

Launch Your Own Social Media Ambassadors Program

Seven students for seven days. That’s the basis of our 100% volunteer based Social Media Ambassadors program at the University of Guelph....

Content, Process, Social Media, Strategy, Student Affairs, Training, User-Generated Content

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Melissa Cheater

One Tool to Rule Them All: Sprout Social at #WesternU

49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program....

Admissions, Analytics, Collaboration, Governance, Monitoring, Process, Social Media, Strategy, Student Affairs, Tools, Training

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Hamza Khan, Bailey Parnell, Tesni Ellis

Teamwork = Dream Work: Creating + Managing In-House Marketing Agencies

Facebook's recently absorbed the award-winning agency, Teehan+Lax, in a move that mirrors other major power plays; Shopify acquired Jet Cooper; Accenture acquired Fjord; Adobe acquired Behance; Square acquired 80/20....

Brand Identity, Collaboration, Frameworks, Governance, Process, Student Affairs, Workflow

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Antoine Ste-Marie

Teenage Mutant Ninja Bloggers: Managing student content teams

Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and lessons learned....

Blogging, Engagement, Process, Recruitment, Stories, Strategy, Student Affairs, User-Generated Content, Web, Workflow

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Nicolle Wahl, Stephen Martone

The Imitation Game—the war against unofficial social media accounts

What do you do when one of your students creates an unofficial "Class of" Facebook group, slaps your logo on it, and fills it with links to sites you'd rather not associate with your institution?...

Brand Identity, Collaboration, Facebook, Frameworks, Governance, Monitoring, Process, Student Affairs, User-Generated Content

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Adrian Liem

UBC.ca – A Shift in Paradigm

In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a...

Brand Identity, Campaign, CMS, Collaboration, Content, Design, Process, Redesign, Stories, Testing, Tools, User-Generated Content, UX, Web, WordPress

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Mark Farmer

When It Hits the Fan: Social Media Crisis Comms

Crises are now real-time public phenomena. Institutions that can't plan in advance & respond quickly pay the price. So what do you do first? What do you listen for? How do you know when to respond and what to respond to?...

Brand Identity, Crisis Communications, Listening, Monitoring, Process

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2014 Sessions

Robert Blizzard

Content Management for the Masses

Content strategy will only get us so far. The success of our sites depends on a regimen of daily care and feeding, often by content experts without the time or passion to do it....

Automation, Content, Process, Web

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Danielle Wintrip

How (and why) to make your colleagues better communicators

Or, how decentralized communications can make your job easier and more effective. When you teach your non-communications colleagues some tricks of the trade, they don't come after your job....

Collaboration, Frameworks, Governance, Process, Relationships, Training

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Stephanie Lummis

In-House Web Teams that Work

Learn what skills and roles you’ll need in-house to design, build and manage websites end-to-end.  Focusing specifically on small team design we'll look at ways to set web team standards and decide on the right in-house to...

Governance, Politics, Process, Relationships, Vendors, Web

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Kat Liendgens, Joel Dixon

Inbound, Outbound and All Around: Content Marketing

This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct...

Ads, Content, Email, Process, SEO, Social Media, Strategy, Web

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Mathew Hoy

Redesigning the Redesign

The instant your fancy new website goes online is the instant you notice all the things that are wrong with it. Resenting the political aspects of the site, disliking the size of a font, how those two - little - things don’...

Design, Politics, Process, Redesign, Strategy, Web

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JP Rains

Web Wars: A New Hope

Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step?...

Content, Governance, IA, Politics, Process, Web, Workflow

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Teodora Dotzeva

When design and functionality are not enough

The success of a web transformation project is dependent on more than just design and functionality. That's too limiting. It must be seen in the context of a comprehensive and inclusive marketing plan....

Accessibility, Process, Redesign, Web

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