2018 Sessions

Jiwon Bang

How to Migrate to HTTPS and Win at SEO (in Plain English)

Google has started displaying the "Not secure" message in Chrome browsers for non-HTTPS sites with any form of data collection (i.e. mailing list signup form) as of October 2017. For brand reputation and safeguarding visitors...


Read more

2015 Sessions

Philippe Taza

Student Recruitment for the Mobile Generation

Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution....

Accessibility, Admissions, Analytics, Content, Design, Mobile, SEO, Social Media, Technology, Trends, Usability, UX, Web

Read more

2014 Sessions

Kat Liendgens, Joel Dixon

Inbound, Outbound and All Around: Content Marketing

This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct...

Ads, Content, Email, Process, SEO, Social Media, Strategy, Web

Read more