#PSEWEB

Digital Content Manager

Western University

Melissa Cheater has been building & studying community longer than ER was a TV show – helping cities rethink youth services, working with Canada’s best minds working to understand online identity, and showing universities how to reconnect.  She studied Media & Public Interest at Western University, has worked across non-profit, government and private sectors and throughout her career has been breaking new ground in digital strategy (featured in publications such as Maclean’s), helping institutions negotiate the digital shift in communications. Melissa is digital strategist & speaker, specializing in post-secondary education and social network theory, founder of the #PSEWEB conference, and a member of the Department of Communications & Public Affairs at Western University. Melissa maintains an independent blog at melissamae.ca.     

Photo of Melissa Cheater

Sessions

Facebook's new New NEW Algorithm: Epic Data Share

The great and noble Facebook is pulling newsfeed real estate from Pages and making room for meaningful, spirit-lifting content from that person you share nothing with except maybe an obligation to friend each other....

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Dynamic Duos: Win both the Mobile Web and Social Media with Accessibility and Standards

Google, Facebook and Apple have all launched accelerated, mobile-friendly formats to improve performance - because as a whole, the web wasn't cutting it. We were slow, bloated, bogged down in pixels and scripts....

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#ThanksFacebook: the new algorithm that haunts us all.

In shocking news: Facebook’s algorithm turned on us all again. Delivering content to subscribers was as basic to Facebook as Pumpkin Spice Lattes are to the liquid fashion conscious among us....

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#shortvideo

Are gif’s back-to-being-the-future? Are still images SO last year? What is a cinemagraph?Welcome to the world of #shortvideo. Facebook counts just three seconds as a video view. Vine is laughing all the way to the Twitter newsfeed with its six second limit....

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One Tool to Rule Them All: Sprout Social at #WesternU

49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program....

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