Director of Digital Strategy

Laurentian University

In his day job, JP is the Director of Digital Strategy at Laurentian University where he oversees a team responsible for the website, social media and digital communications. He spends his evenings at the University as well where teaches Sport, Media & Communication and Sport & Social Media as a lecturer in the School of Sports Administration, within the Faculty of Management. He is also the President of Rains Media, a consulting company that works with clients in Education, Health, Retail and Financial Services.

Prior to this, he was the Vice-President of Strategy at Soshal, a digital marketing agency, where his primary function was to lead the development of solutions for clients (building websites, strategic marketing, social media and digital marketing). JP is also an associate of Fraser Torosay Inc. a strategic communications company.

He earned his Masters in Business Administration and Bachelor of Commerce, specialized in Sports Administration at Laurentian University and completed part-time studies at the Schulich School of Business at York University. He is also a published author in the Journal of Education Advancement and Marketing. JP is a past chair of the board for the Post Secondary Education Web Conference of Canada, a board member with the Laurentian University Alumni Association, a former voting member of the Laurentian University Senate, the president of the SPAD Alumni Chapter, the co-chair of the Golf Marathon For Hope and is a winner of Sudbury’s Top 40 under 40.

Photo of JP Rains


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Walk away having learned new techniques on how to build a web page with rock-solid strategy. We, as colleges and universities, build new web pages, modify existing ones, and counsel colleagues on their pages countless times throughout the year....

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User Journey Mapping in HigherEd

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Paying your way to the top - Advertising on Facebook + Twitter

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Let’s Engage: Social Media Panel

This panel discussion will feature Social Media leads fostering discussion around Social Media at their institutions....

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Web Wars: A New Hope

Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step?...

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