#PSEWEB

2015 Sessions

Molly Morris

A student is a student: breaking down communication silos

York University’s Division of Students is embarking on a new content-sharing model for communicating with students, harnessing the momentum of student engagement as students move from prospective to new to continuing studen...

Content, Engagement, Recruitment, Stories, Student Affairs, User-Generated Content, UX

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Angi Roberts

Launch Your Own Social Media Ambassadors Program

Seven students for seven days. That’s the basis of our 100% volunteer based Social Media Ambassadors program at the University of Guelph....

Content, Process, Social Media, Strategy, Student Affairs, Training, User-Generated Content

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Melissa Cheater

One Tool to Rule Them All: Sprout Social at #WesternU

49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program....

Admissions, Analytics, Collaboration, Governance, Monitoring, Process, Social Media, Strategy, Student Affairs, Tools, Training

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Bailey Parnell

#RoadToRyerson: How to Run a Kick-Ass, Yet Meaningful, Campaign

Social Media is but a communication tool we use to do what we've been doing for centuries: tell stories. And who tells student stories better than students themselves?...

Campaign, Social Media, Student Affairs, User-Generated Content

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Patrick Arsenault

Social Media Customer Service: 140 Characters to Make a Difference

This session looks at what students’ expectations on internet are and how student affairs professionals can address them to offer effective customer service via social media....

Social Media, Student Affairs, Trends

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Hamza Khan, Bailey Parnell, Tesni Ellis

Teamwork = Dream Work: Creating + Managing In-House Marketing Agencies

Facebook's recently absorbed the award-winning agency, Teehan+Lax, in a move that mirrors other major power plays; Shopify acquired Jet Cooper; Accenture acquired Fjord; Adobe acquired Behance; Square acquired 80/20....

Brand Identity, Collaboration, Frameworks, Governance, Process, Student Affairs, Workflow

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Antoine Ste-Marie

Teenage Mutant Ninja Bloggers: Managing student content teams

Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and lessons learned....

Blogging, Engagement, Process, Recruitment, Stories, Strategy, Student Affairs, User-Generated Content, Web, Workflow

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Nicolle Wahl, Stephen Martone

The Imitation Game—the war against unofficial social media accounts

What do you do when one of your students creates an unofficial "Class of" Facebook group, slaps your logo on it, and fills it with links to sites you'd rather not associate with your institution?...

Brand Identity, Collaboration, Facebook, Frameworks, Governance, Monitoring, Process, Student Affairs, User-Generated Content

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Jude Doble, Kirsty Budd

This doesn’t suck! UWaterloo students excited about their new portal

Has your institution perfected student communications? ... Neither have we, but we think we have a game changer....

Email, Governance, Innovation, Intranet, Redesign, Strategy, Student Affairs, Technology, Usability, User-Generated Content, UX, Web

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