Seven students for seven days. That’s the basis of our 100% volunteer based Social Media Ambassadors program at the University of Guelph.

Engage your current students in your digital strategy. They represent the population of prospective and current students likely better than you can! They’re already proud to show off their institution so get them to do it for you!

In this session we’ll discuss how to recruit from your current student population, how to train them on your institution’s social media etiquette and strategy, how to create a content calendar that they can stick to, and how to assign posts, all without making you work (much) harder than you already do!

We will also touch on successes, failures and Five Things I Learned About Hiring Seven Volunteer Students. Oy.