Personalization is the next tactic in your marketing toolkit, giving you the keys to make one-to-one marketing a reality for higher education. Many marketers are intrigued by the possibility of personalization, but wary of th...
"Do they give a good visual impression? Do they have kids? What do they do for a living? Where does he/she see themself in 5 years?"...
York University’s Division of Students is embarking on a new content-sharing model for communicating with students, harnessing the momentum of student engagement as students move from prospective to new to continuing studen...
A presentation on the current use of touch screens at the University of Ontario Institute of Technology (UOIT). This will include descriptions of past, current and future plans for our information kiosks, digital alumni and d...
We've all been there -- sitting through yet another unengaging and boring webinar. The presenters slides seem somewhat interesting but they've got that same monotonous drawl as the presenter from the last webinar you sat in o...
Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and lessons learned....
Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old....
Smartphone and tablet use has outpaced desktop, especially among prospective students. Learn how you can create successful user experiences that bridge the channel gap as people jump from device to device, or from email, ads ...
Our Undergraduate Admissions and Recruitment department, like all institutions, has multiple interaction points with students before they make the all-important choice of where to attend school in September....
Simple communication strategies and social media tools can help maintain student enthusiasm for enrolling in your program and keeping applicants engaged through the “out of sight, out of mind” summer months....
For the past four years we’ve been connecting with our applicants through weekly live, interactive webcasts. In that time we’ve reached out to almost 50,000 students and logged over 1.4M viewer minutes....