Disruption is a thing of the past. Generic and manipulative social media is easily detectable and ineffective. Not being an authentic and genuine part of your community’s daily lives is a recipe for failure. There’s no question that authenticity is a central to social media strategy, however only a handful of brand owners are able to truly realize it. As brand owners, we need to move far away from from planned & canned posts, to more real-time, honest and human interactions. In this presentation, Kareem and Hamza will share their unique brand of social media storytelling, demystify engagement myths and will hold accountable brands & personalities that are ruining the industry for the rest of us.