We all know that data and analytics are key to effective marketing, but we also know how daunting it can be to incorporate measurement in meaningful ways. Sometimes it seems like you need a PhD in quantitative analysis just t...
49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program....
Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution....
Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old....
Rooted in creating a user-centric product (website, mobile app, social media channels), the concept of User Journey Mapping can be a cornerstone for projects in higher education....
Higher education websites are inherently complex; they serve multiple audiences with a variety of needs. By nature, they become hard to navigate and difficult for users to accomplish tasks....
In the era of big data, analytics and results-based decision making, the need to prove and justify the viability of all your communications properties has never been more relevant. But, with websites and emails and SMS and vi...
Our Undergraduate Admissions and Recruitment department, like all institutions, has multiple interaction points with students before they make the all-important choice of where to attend school in September....
Are you actively listening to your audience? How are you measuring your marketing impact on them? Have you got your crisis tripwires set up? What about your reports to management?...
In September 2013, we knew we could no longer just exist on social media so we started to do something about it....