#PSEWEB

2015 Sessions

Lindsey Fair

From inside the head of an 18 year old

Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old....

Analytics, Content, Email, Engagement, Listening, Monitoring, Recruitment, Sentiment, Stories, Strategy, Writing

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2014 Sessions

Stephanie Lummis

Creating a Great Mobile User Experience

Smartphone and tablet use has outpaced desktop, especially among prospective students. Learn how you can create successful user experiences that bridge the channel gap as people jump from device to device, or from email, ads ...

Design, Email, Innovation, Mobile, Recruitment, Responsive, Technology, Usability, UX, Web, Writing

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Andrea Kelly

Web Writing Workshop

As web content editor with Memorial University's Division of Marketing and Communications, Andrea Kelly has developed a workshop to help staff, faculty and students write effective web content....

Content, Usability, Web, Writing

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Stephanie Lummis

Writing for the Web

People read differently online so you need to write differently. If the content on your website is a copy-paste of what it is in print, this session is for you. Good web writing will not only attract people and increase finda...

Content, Web, Writing

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