#PSEWEB

2015 Sessions

Kareem Rahaman, Samantha Read

Breaking Down Silos – Empowering Colleagues to Leverage Social Media

Many of us in higher education work in silos, especially when it comes to social media. With accounts cropping up across campus it can be difficult to ensure your messages are heard above the noise....

Collaboration, Governance, Process, Social Media, Tools, Training

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Melissa Cheater

One Tool to Rule Them All: Sprout Social at #WesternU

49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program....

Admissions, Analytics, Collaboration, Governance, Monitoring, Process, Social Media, Strategy, Student Affairs, Tools, Training

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Adrian Liem

UBC.ca – A Shift in Paradigm

In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a...

Brand Identity, Campaign, CMS, Collaboration, Content, Design, Process, Redesign, Stories, Testing, Tools, User-Generated Content, UX, Web, WordPress

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2014 Sessions

Mark Farmer

Social media monitoring & measurement for marketing intelligence

Are you actively listening to your audience? How are you measuring your marketing impact on them? Have you got your crisis tripwires set up? What about your reports to management?...

Analytics, Listening, Monitoring, Social Media, Strategy, Technology, Tools

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