Director of Digital Marketing

OHO Interactive

Vanessa Theoharis is the Director of Digital Marketing at OHO Interactive, a full-service digital agency based in the Boston area. In this role, she consults with colleges and universities on an integrated approach to their digital marketing initiatives, leveraging marketing technology to drive business value and data to drive marketing decisions. Prior to joining OHO in fall 2017, Theoharis worked at Babson College for eight years, most recently overseeing the College’s digital, content, and social strategies. Theoharis received a Bachelor of Science in Business from Babson College and an M.A. in Integrated Marketing Communications from Emerson College.

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Making the One-to-One Dream a Reality: Creating a Personalized Web Experience to Drive Enrollment and Giving

Personalization is the next tactic in your marketing toolkit, giving you the keys to make one-to-one marketing a reality for higher education. Many marketers are intrigued by the possibility of personalization, but wary of the content demands. But, marketers shouldn't be intimida...

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