Personalization is the next tactic in your marketing toolkit, giving you the keys to make one-to-one marketing a reality for higher education. Many marketers are intrigued by the possibility of personalization, but wary of th...
York University’s Division of Students is embarking on a new content-sharing model for communicating with students, harnessing the momentum of student engagement as students move from prospective to new to continuing studen...
A presentation on the current use of touch screens at the University of Ontario Institute of Technology (UOIT). This will include descriptions of past, current and future plans for our information kiosks, digital alumni and d...
We've all been there -- sitting through yet another unengaging and boring webinar. The presenters slides seem somewhat interesting but they've got that same monotonous drawl as the presenter from the last webinar you sat in o...
From December 2-4, the University of Guelph held 'The U of G 50 Challenge', where the goal was to raise $50, 000 in 50 hours, from 1964 donors. Our community came together to raise over $197,000 in 50 hours!...
Think how much planning goes into creating a great user experience (UX) before launching a new web asset. It starts shiny and new and it makes your audiences happy. But how do you keep them that way? 6 months after launch is ...
Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and lessons learned....
Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old....
We all get those emails asking us to “promote, raise awareness or advertise” the most recent thing students won’t care about on social media. This session will focus on how to turn those boring emails into tweets that e...
For the past four years we’ve been connecting with our applicants through weekly live, interactive webcasts. In that time we’ve reached out to almost 50,000 students and logged over 1.4M viewer minutes....
Blame it on intrusive advertising, increasingly convoluted user experiences and your grandmother: 11 millions teens have left Facebook since 2011. And the exodus shows no sign of slowing down....