#PSEWEB

2015 Sessions

Jude Doble, Kirsty Budd

This doesn’t suck! UWaterloo students excited about their new portal

Has your institution perfected student communications? ... Neither have we, but we think we have a game changer....

Email, Governance, Innovation, Intranet, Redesign, Strategy, Student Affairs, Technology, Usability, User-Generated Content, UX, Web

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Lindsey Fair

From inside the head of an 18 year old

Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old....

Analytics, Content, Email, Engagement, Listening, Monitoring, Recruitment, Sentiment, Stories, Strategy, Writing

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2014 Sessions

Stephanie Lummis

Creating a Great Mobile User Experience

Smartphone and tablet use has outpaced desktop, especially among prospective students. Learn how you can create successful user experiences that bridge the channel gap as people jump from device to device, or from email, ads ...

Design, Email, Innovation, Mobile, Recruitment, Responsive, Technology, Usability, UX, Web, Writing

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Nick Valentino

How to Measure Absolutely Everything

In the era of big data, analytics and results-based decision making, the need to prove and justify the viability of all your communications properties has never been more relevant. But, with websites and emails and SMS and vi...

Analytics, Email, Strategy, Web

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Kat Liendgens, Joel Dixon

Inbound, Outbound and All Around: Content Marketing

This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct...

Ads, Content, Email, Process, SEO, Social Media, Strategy, Web

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