#PSEWEB

2015 Sessions

Chris Woods, Joyce Chan

Web-based, touch screen interfaces – a homegrown perspective

A presentation on the current use of touch screens at the University of Ontario Institute of Technology (UOIT). This will include descriptions of past, current and future plans for our information kiosks, digital alumni and d...

Alumni, Engagement, Innovation, Mobile, Recruitment, Redesign, Strategy, Technology, UX

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Dan Bashaw

Beyond the Blog – Migrating to WordPress as your CMS

In 2014, Brescia University College migrated our full range of web sites from a mix of static HTML and expensive proprietary systems to WordPress as a CMS....

Blogging, CMS, Redesign, Technology, Web, WordPress

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Tom Cochrane

How to be famous: Recruitment through live internet broadcast

We've all been there -- sitting through yet another unengaging and boring webinar. The presenters slides seem somewhat interesting but they've got that same monotonous drawl as the presenter from the last webinar you sat in o...

Admissions, Conversion, Engagement, Recruitment, Strategy, Technology, Webinars

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Denis Boudreau

Inclusive UX: We are all disabled, or soon might be.

By design, the Web was meant as a universal platform where everyone could easily access information. But ask anyone who has a disability impacting how they use computers and you will soon discover that for many, navigating th...

Accessibility, Design, Redesign, Technology, Usability, UX

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Matthew Fair

Keep up with not the Jones’ but with Google

In order to stay top of mind to today’s sophisticated searchers, search engines must continuously update their algorithms to make sure the most relevant and informative results are presented in the SERPs (Search Engine Resu...

Ads, Strategy, Technology, Web

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Philippe Taza

Student Recruitment for the Mobile Generation

Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution....

Accessibility, Admissions, Analytics, Content, Design, Mobile, SEO, Social Media, Technology, Trends, Usability, UX, Web

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Jude Doble, Kirsty Budd

This doesn’t suck! UWaterloo students excited about their new portal

Has your institution perfected student communications? ... Neither have we, but we think we have a game changer....

Email, Governance, Innovation, Intranet, Redesign, Strategy, Student Affairs, Technology, Usability, User-Generated Content, UX, Web

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2014 Sessions

Stephanie Lummis

Creating a Great Mobile User Experience

Smartphone and tablet use has outpaced desktop, especially among prospective students. Learn how you can create successful user experiences that bridge the channel gap as people jump from device to device, or from email, ads ...

Design, Email, Innovation, Mobile, Recruitment, Responsive, Technology, Usability, UX, Web, Writing

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Mark Farmer

Social media monitoring & measurement for marketing intelligence

Are you actively listening to your audience? How are you measuring your marketing impact on them? Have you got your crisis tripwires set up? What about your reports to management?...

Analytics, Listening, Monitoring, Social Media, Strategy, Technology, Tools

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Melissa Cheater

That Buzzfeed Though

To celebrate our one year anniversary on Instagram, Western University launched a Buzzfeed.com account and posted its first article - a recap of our favourite Instagram posts over the previous twelve months....

Aggregation, Buzzfeed, Innovation, Reach, Secret, Social Media, Strategy, Technology, Trends

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Dave Hale, Doug Wotherspoon

The Connected College | Designing a Digital Enterprise

In 2012, Algonquin College completed a significant rebranding effort, giving birth to the Connected College. Taking its new positioning to heart, the College began shaping an ambitious plan to demonstrate industry leadership ...

Conversion, CRM, Innovation, Intranet, Redesign, Salesforce, Social Media, Technology, Vendors, Web, WordPress

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Steffen Reinhart

Using Webcasts to Engage Communities

For the past four years we’ve been connecting with our applicants through weekly live, interactive webcasts. In that time we’ve reached out to almost 50,000 students and logged over 1.4M viewer minutes....

Engagement, Innovation, Recruitment, Technology, Web

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