#PSEWEB

2015 Sessions

Hamza Khan, Bailey Parnell, Tesni Ellis

Teamwork = Dream Work: Creating + Managing In-House Marketing Agencies

Facebook's recently absorbed the award-winning agency, Teehan+Lax, in a move that mirrors other major power plays; Shopify acquired Jet Cooper; Accenture acquired Fjord; Adobe acquired Behance; Square acquired 80/20....

Brand Identity, Collaboration, Frameworks, Governance, Process, Student Affairs, Workflow

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Nicolle Wahl, Stephen Martone

The Imitation Gameā€”the war against unofficial social media accounts

What do you do when one of your students creates an unofficial "Class of" Facebook group, slaps your logo on it, and fills it with links to sites you'd rather not associate with your institution?...

Brand Identity, Collaboration, Facebook, Frameworks, Governance, Monitoring, Process, Student Affairs, User-Generated Content

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JP Rains

User Journey Mapping in HigherEd

Rooted in creating a user-centric product (website, mobile app, social media channels), the concept of User Journey Mapping can be a cornerstone for projects in higher education....

Analytics, Frameworks, Listening, Monitoring, Strategy, Testing, Usability, UX

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Brian Hawkins

Why a beautiful campus but a digital wasteland?

Every college has access to shovels, soil, seeds, trimmers, yet why are some campuses places of beauty for education while others are not? It's not the tools, it is an expression of values, leadership, and discipline that ena...

Brand Identity, CMS, Design, Frameworks, Redesign, Strategy, UX, Web

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2014 Sessions

Danielle Wintrip

How (and why) to make your colleagues better communicators

Or, how decentralized communications can make your job easier and more effective. When you teach your non-communications colleagues some tricks of the trade, they don't come after your job....

Collaboration, Frameworks, Governance, Process, Relationships, Training

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