#PSEWEB

2015 Sessions

Kareem Rahaman, Samantha Read

Breaking Down Silos – Empowering Colleagues to Leverage Social Media

Many of us in higher education work in silos, especially when it comes to social media. With accounts cropping up across campus it can be difficult to ensure your messages are heard above the noise....

Collaboration, Governance, Process, Social Media, Tools, Training

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Melissa Cheater

One Tool to Rule Them All: Sprout Social at #WesternU

49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program....

Admissions, Analytics, Collaboration, Governance, Monitoring, Process, Social Media, Strategy, Student Affairs, Tools, Training

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Hamza Khan, Bailey Parnell, Tesni Ellis

Teamwork = Dream Work: Creating + Managing In-House Marketing Agencies

Facebook's recently absorbed the award-winning agency, Teehan+Lax, in a move that mirrors other major power plays; Shopify acquired Jet Cooper; Accenture acquired Fjord; Adobe acquired Behance; Square acquired 80/20....

Brand Identity, Collaboration, Frameworks, Governance, Process, Student Affairs, Workflow

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Nicolle Wahl, Stephen Martone

The Imitation Game—the war against unofficial social media accounts

What do you do when one of your students creates an unofficial "Class of" Facebook group, slaps your logo on it, and fills it with links to sites you'd rather not associate with your institution?...

Brand Identity, Collaboration, Facebook, Frameworks, Governance, Monitoring, Process, Student Affairs, User-Generated Content

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Adrian Liem

UBC.ca – A Shift in Paradigm

In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a...

Brand Identity, Campaign, CMS, Collaboration, Content, Design, Process, Redesign, Stories, Testing, Tools, User-Generated Content, UX, Web, WordPress

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2014 Sessions

Danielle Wintrip

How (and why) to make your colleagues better communicators

Or, how decentralized communications can make your job easier and more effective. When you teach your non-communications colleagues some tricks of the trade, they don't come after your job....

Collaboration, Frameworks, Governance, Process, Relationships, Training

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Courtney Mallam, Tom Cochrane

Small Fish, Big Pond: A discussion about web governance and digital opportunities in a multi-campus university setting

Working on a satellite campus can often come hand-in-hand with its own set of challenges and limitations, but can also provide a wealth of opportunities for innovation, nimbleness, and creativity....

Affiliates, Collaboration, Governance, Politics, Relationships

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Jared Lenover

You’re Just One Non-Expert

As communicators for our schools, it’s our job to get the exciting, useful information developed by our faculty and staff out of the ivory towers and into our communities. We have strategies to do this, but there’s so muc...

Collaboration, Politics, Relationships, Strategy

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