Digital Communications Officer

University of Toronto Scarborough

Sara Weales has worked in communications and marketing roles for eight years, three of those being in post-secondary education. She has been the one behind @UTSC social media accounts for the past year as the Digital Communications Officer in the Communications and Public Affairs Office at U of T Scarborough. Her speciality there has been her Instagram stories and her obsession with social analytics. She has a B.A & M.A. in Communications and Digital Media. She lives in Pickering with her soon-to-be-husband and their rescue mutt Bala.

Photo of Sara Weales


More geese, less art: Learning from your best and worst social analytics

In December 2017, we made a social media campaign out of our most-loved social media posts of the year. Not only did it make for some great filler-content for the holiday break to re-purpose some of the year’s highlights, but it taught us of the surprising and not so surprising...

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