Senior Social Media Strategist

University of Toronto

Krista Boniface is a Senior Social Media Strategist overseeing the central social media presence for the University of Toronto @UofT.

With 6 years of Marketing Communications experience in Higher Ed, non-profits and start-up environments, Boniface has produced social media activations and video content for the Canadian Screen Awards, Toronto International Film Festival and strategy for a Canada 150 Signature Project.

Her favourite parts about working in #HESM at the University of Toronto are interacting with brilliant students, the endless possibilities of social engagement and making a real impact on student experience.

You can find her on Twitter @KristaBoniface.

Photo of Krista Boniface


Building trust in a time of uncertainty: A video series and social strategy that could

To get an authentic story across, nothing happens without relationship and trust. In times of high pressure, skepticism and little time, it can be difficult to get to the heart, truth and “why” of what moves a person. In this presentation, we’ll show how you can build trust...

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How to really tell an Instagram Story

Ephemeral content on Instagram Stories may seem like a fading trend, but with 300 million active users watching them and rising, there is serious marketing potential to be had in mastering them....

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