Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution. Are your mobile lead generation and recruitment practices up to the task?
This presentation covers:
- Why you need mobile marketing
- How students behave differently on mobile?
- Mobile first design for lead generation and recruitment
- How mobile content is different
- Leveraging mobile page functionality
- SEO for mobile recruitment
- Social media marketing on mobile
- Tracking mobile marketing with analytics.