Many of us in higher education work in silos, especially when it comes to social media. With accounts cropping up across campus it can be difficult to ensure your messages are heard above the noise....
Seven students for seven days. That’s the basis of our 100% volunteer based Social Media Ambassadors program at the University of Guelph....
49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program....
Hamza Khan, Bailey Parnell, Tesni Ellis
Facebook's recently absorbed the award-winning agency, Teehan+Lax, in a move that mirrors other major power plays; Shopify acquired Jet Cooper; Accenture acquired Fjord; Adobe acquired Behance; Square acquired 80/20....
Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and lessons learned....
What do you do when one of your students creates an unofficial "Class of" Facebook group, slaps your logo on it, and fills it with links to sites you'd rather not associate with your institution?...
In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a...
Crises are now real-time public phenomena. Institutions that can't plan in advance & respond quickly pay the price. So what do you do first? What do you listen for? How do you know when to respond and what to respond to?...
Content strategy will only get us so far. The success of our sites depends on a regimen of daily care and feeding, often by content experts without the time or passion to do it....
Or, how decentralized communications can make your job easier and more effective. When you teach your non-communications colleagues some tricks of the trade, they don't come after your job....
Learn what skills and roles you’ll need in-house to design, build and manage websites end-to-end. Focusing specifically on small team design we'll look at ways to set web team standards and decide on the right in-house to...
This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct...
The instant your fancy new website goes online is the instant you notice all the things that are wrong with it. Resenting the political aspects of the site, disliking the size of a font, how those two - little - things don’...
Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step?...
The success of a web transformation project is dependent on more than just design and functionality. That's too limiting. It must be seen in the context of a comprehensive and inclusive marketing plan....