#PSEWEB

Manager, Marketing and Communications

McMaster University

When it comes to telling digital stories, we aren’t afraid of rolling up our sleeves and getting our hands a bit dirty, even if that means slogging through the trenches to capture that big moment that engages our student audience.

We know a good story that captures the essence of a brand means digging deep beneath the surface to develop an organic connection. It’s not always smooth – it’s messier and can create a lot of obstacles. That’s when having a strong course to follow (and some adaptable tools!) can be the difference between muddy waters and smooth sailing.

Jacqueline Hampshire is a higher ed marketer and has been working in post-secondary education for 15 years. She is an advocate for bridging technology and communication to enhance student learning and is a champion for innovative approaches when connecting with students.

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Sessions

Small Budget, Big Impact: Create Engaging Digital Stories

When you have a small budget, creative storytelling is the most valuable commodity in your digital toolbox. Sometimes, it’s even an opportunity to achieve the unexpected: a real, genuine connection between your target audience and your brand....

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