#PSEWEB

Social Media and Digital Content Coodinator

McMaster University, Student Success Centre

When it comes to telling digital stories, we aren’t afraid of rolling up our sleeves and getting our hands a bit dirty, even if that means slogging through the trenches to capture that big moment that engages our student audience.

We know a good story that captures the essence of a brand means digging deep beneath the surface to develop an organic connection. It’s not always smooth – it’s messier and can create a lot of obstacles. That’s when having a strong course to follow (and some adaptable tools!) can be the difference between muddy waters and smooth sailing.

Elizabeth DiEmanuele is a social media and digital content coordinator at McMaster University with a background in marketing towards youth audiences. She loves to tell a good story and has used this passion to inspire and implement local, national and global digital marketing campaigns.

Photo of Elizabeth DiEmanuele

Sessions

Small Budget, Big Impact: Create Engaging Digital Stories

When you have a small budget, creative storytelling is the most valuable commodity in your digital toolbox. Sometimes, it’s even an opportunity to achieve the unexpected: a real, genuine connection between your target audience and your brand....

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