During the start of a website project, we see everything through rose coloured glasses. Before long the honeymoon phase is over and nothing seems to be going right. Does this sound familiar?...
The IT Communications team at McGill University provides communication methods and services based on the needs of the McGill community. When it comes to McGill’s websites, this means ensuring communications and web professi...
In 2014, Brescia University College migrated our full range of web sites from a mix of static HTML and expensive proprietary systems to WordPress as a CMS....
In order to stay top of mind to today’s sophisticated searchers, search engines must continuously update their algorithms to make sure the most relevant and informative results are presented in the SERPs (Search Engine Resu...
Your school’s prospective students live in a mobile connected world. They’re using mobile to research schools, connect to admissions staff and in a growing number of cases, apply to your institution....
Student blogs can be some of your most genuine and well received content. To capitalize on this recruitment and retention opportunity, I propose an analysis of best practices and lessons learned....
Has your institution perfected student communications? ... Neither have we, but we think we have a game changer....
In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a...
Every college has access to shovels, soil, seeds, trimmers, yet why are some campuses places of beauty for education while others are not? It's not the tools, it is an expression of values, leadership, and discipline that ena...
Let’s be honest — User Experience (UX) has become this year’s new black. What is it? How do I get it? Is UX the same thing as UI? How do I know if I have it? Can I really do it on a shoestring budget?...
This presentation will benefit anyone who is involved in creating web content, or has a stake in an organization's website....
How did we create a website that works on the many different platforms our students are using, but still allows us to easily maintain content? Responsive design to the rescue!...
Content strategy will only get us so far. The success of our sites depends on a regimen of daily care and feeding, often by content experts without the time or passion to do it....
Smartphone and tablet use has outpaced desktop, especially among prospective students. Learn how you can create successful user experiences that bridge the channel gap as people jump from device to device, or from email, ads ...
Higher education websites are inherently complex; they serve multiple audiences with a variety of needs. By nature, they become hard to navigate and difficult for users to accomplish tasks....
In the era of big data, analytics and results-based decision making, the need to prove and justify the viability of all your communications properties has never been more relevant. But, with websites and emails and SMS and vi...
Learn what skills and roles you’ll need in-house to design, build and manage websites end-to-end. Focusing specifically on small team design we'll look at ways to set web team standards and decide on the right in-house to...
This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct...
The new uOttawa.ca website went live in November of 2013 to the musical tweets and likes of students and for those who are passionate about creating a user-design experience....
The instant your fancy new website goes online is the instant you notice all the things that are wrong with it. Resenting the political aspects of the site, disliking the size of a font, how those two - little - things don’...
Does your website meet web accessibility standards? Do you know the steps to take to start making your website compliant today? Do you know about Canada’s web accessibility standards?...
In 2012, Algonquin College completed a significant rebranding effort, giving birth to the Connected College. Taking its new positioning to heart, the College began shaping an ambitious plan to demonstrate industry leadership ...
For the past four years we’ve been connecting with our applicants through weekly live, interactive webcasts. In that time we’ve reached out to almost 50,000 students and logged over 1.4M viewer minutes....
Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step?...
As web content editor with Memorial University's Division of Marketing and Communications, Andrea Kelly has developed a workshop to help staff, faculty and students write effective web content....
The success of a web transformation project is dependent on more than just design and functionality. That's too limiting. It must be seen in the context of a comprehensive and inclusive marketing plan....
People read differently online so you need to write differently. If the content on your website is a copy-paste of what it is in print, this session is for you. Good web writing will not only attract people and increase finda...