Let’s be honest — User Experience (UX) has become this year’s new black. What is it? How do I get it? Is UX the same thing as UI? How do I know if I have it? Can I really do it on a shoestring budget? This session will address Usability, Information Architecture and User Experience Design. We’ll discuss just how important UX and UI is, how to recognize it, and how to test your site to see if you have it — and how you can make it better. We’ll explore examples of the good, the bad, and the ugly in User Experience, and identify tools you can incorporate into your web toolkit that will help make UXperienced, too.