#PSEWEB

2023 Sessions

Cadie De Kelver

A fresh take on short video from a recent grad turned higher-ed pro

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In-Person

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Doug Hammond, Scott Charitar, Sonia Ham

A More Virtual Seneca – The Service Hub

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In-Person

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Tony Sheridan

A winning strategy and structure for delivering impactful campaigns

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In-Person

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Day Kibilds

Adding empathy to your comm flows

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In-Person

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Heidi Strohl

Build a design-development partnership

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In-Person

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Gemma Spadafora, Jess Anderson

Build from Within

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In-Person

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Joyce Peralta

Building a community of practice for digital standards compliance (it’s more fun than you think!)

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In-Person

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Dayan Boyce

Building with purpose: deliberately and strategically providing intentional online places to support the student lifecycle

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In-Person

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Medbh English

Communicating from within: How a Trojan Horse approach to a polar bear tour boosted online engagement

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In-Person

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Jesse Ringer

Content that Converts: how to create content that inspires action

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In-Person

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Ben Oldale

Cracking the Code: Advertising to Gen Z on Their Favorite Digital Platforms

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In-Person

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Shauna Rempel, Angelia Meffe

Cultivate a community from collaboration: the secret to a strong vertical video strategy

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In-Person

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Robert Li

Cultivating a Podcast Network for Community Storytelling and Branding

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In-Person

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Ashley Meehan

Flops and bops: the best and worst organic Instagram posts from 2022

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In-Person

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Dana Rock

From content chaos to content design: Lessons learnt on a journey to creating better programme pages

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In-Person

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Dana Rock

From persona to publish: How to turn your audience insights into more personalised and compelling content

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In-Person

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Sarah Wells

From Reactive to Proactive

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In-Person

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Simon Labonne

Google Analytics 4 Crash Course

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In-Person

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Kate Bundy

How to Make Great UX Decisions for Your Content

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In-Person

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Matt Heitto

Our headless journey – how using technology to separate content and user experience led us to become one of the best-performing PSE websites in Canada.

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In-Person

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Amanda Vos, Cassie Harrison

Outdated to innovative, tips for revitalizing your website

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In-Person

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Joyce Peralta, Andrea Clegg

Take action! Promoting equity, diversity & inclusion best practices for websites

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In-Person

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Ali Baggott

To respond, or not to respond? That is the question.

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In-Person

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Brad Buie

Trust the Science? How to Not Diss Information

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In-Person

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Krista Boniface

#UTogether: Introducing U of T, one Reel / TikTok at a time

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In-Person

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Natalie Gomes, Laurie Bulchak

Video Content: A Cheap and Cheerful Guide

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In-Person

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Fran Wyllie

Why Accessibility Expands Your Reach to All Audiences

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In-Person

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Day Kibilds

Write emails people will read

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In-Person

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2022 Sessions

Kristofer Karol, Marco Schimizzi

All the small things: Building a big integrated marketing campaign with a small team and budget

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English, In-Person

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Mark Ferguson

Catching The Crowded Wave: Sink and Swim Lessons From Launching a Science Podcast

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English, In-Person

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Sarah Wells, Dayan Boyce, Cadie De Kelver

Collaboration City: Creating a Consistent Brand Across Your Institution

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English, In-Person, Lightning Talk

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Day Kibilds

Content strategy for your emails

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English, In-Person

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Nikki Massaro Kauffman

Fair Play: The Open Source a11y-media-player and Its Accessibility Features

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English, In-Person, Lightning Talk

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Suzanne Dergacheva

How to Get the Most out of Program Pages

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In-Person

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Charlene Lewis-Sutherland, Joan Butterworth, Joyce Peralta

How we show up: Building a community of practice for accessibility, diversity and inclusion

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English, In-Person

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Stephanie Lummis

“If I was Alone, I’d be Doomed!” Lessons From a HS Senior and Her User Experience Strategist Mom Applying to University

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English, In-Person

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Sarah Wells

Levelling up your social media with Discord

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English, In-Person

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Simon Labonne, Carole Nkoa, JP Rains, Nathalie Roche

Panel: Oh, Canada! Bilingual Communications & Marketing in Canadian Higher Education

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English, French, In-Person

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Joyce Peralta, Karl Jarosiewicz

Shake hands with the developer: A collaboration guide for communications, marketing and web development teams

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English, In-Person

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Jesse Ringer

The Essential Ingredients of a Winning Content Strategy

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English, In-Person

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Sarah Maxell Crosby

The Goldilocks of Governance: Right-sizing Your Approach to Digital Policies and Documentation

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English, In-Person

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Stayci Keetch

Video Marketing. How To Do It Well Without Blowing the Marketing Budget

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English, In-Person

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Kate Bundy

When good bones house great content

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English, In-Person

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Nikki Massaro Kauffman

Why Are Content Management Systems So “C.M. Messy”?

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English, In-Person

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Suzanne Dergacheva

Your Admissions Website: Building Awareness & Reputation

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In-Person

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