Social Marketing Specialist

Western University

As a recent graduate, Bachelor of Commerce in Digital Marketing, turned higher ed professional, Cadie joined the Western Communications brand team as a Social Marketing Specialist in early 2023.

Cadie’s career in higher ed social media began in 2019 as Fanshawe’s Social Media Coordinator (Co-op) where her passion for higher post secondary communications ignited. She excelled through her first co-op, taking all she learned to her part-time job in the Student Wellness Centre where she has developed and lead their social media strategy from 2020 to 2022. In January of 2022 Cadie returned to the Social Media Coordinator (Co-op) role in 2022 for her final co-op, with a focus on developing a student services social media strategy and redefining the what student services look like in social media at Fanshawe.

Now as a member of Western’s brand team she develops and leads campaigns in support of recruitment and other brand initiatives.

Cadie has an unparalleled passion for student life; she is always thinking about what will best serve and support students and she is not shy to voice the thoughts, concerns and questions of students to help shape how institutions communicate. She does not hesitate to ask questions and contribute ideas.

Cadie loves to travel and will happily tell you about any and all of her global adventures. She is easily one of the bubbliest and most energetic people you will ever meet and she will always put a smile on your face.

Photo of Cadie De Kelver

Past Sessions