Flop or bop? You decide!

In this interactive session, we’ll dig into the best and worst engaged organic Instagram posts from @UofTalumni in 2022 and discuss why each of them clicked with our audiences—or didn’t. From an audience engagement perspective, expect to see a variety of content types and topics, including Reels, memes, contests, and more. I’ll also explore how these learnings can inform future content planning, by focusing on community building and balancing the Instagram algorithm preferences.