With the growing demand of short form vertical video it’s important for us to convey our message in a visual and written way that resonates with our target audience.

By capitalizing on trends, we build the bridge between us and our audience to make our content digestible and our message clear. In this session I will talk about trend discovery so finding the right trends and sounds that are relevant and available to you, productive content creation like making the most out of your shoots, your short video strategy (how often you should be posting and where) as well as analytics and reporting.

As a recent grad, I’ll use my fresh student experience to help share with you what students are looking for from their institution and how you can connect with them to provide a message that resonates.