When we build a communications calendar for enrollment, we start with: what do we need to tell them? Usually, it’s a long list of facts and accolades about our institutions, and some steps for them to take. We send this information over and over again, hoping for the best.
Yet, how often do we stop and think: what emotions might be coming up for our students this time of year? What else is competing for their attention? What information is actually relevant to them right now?
In this session, we’ll use empathy mapping as the foundation to understand:
- What information we need to send
- When it’s most relevant
- Where your audience is seeing it
- How it should sound and feel
This approach will not only keep your audiences informed about what’s important, but also support them in their journey and begin to build a connection with your institution.