Planning an integrated marketing campaign can be tough. Between internal and external newsletters, organic and paid social media and keeping the website updated, there are a lot of moving parts. Learn how the small marketing team at the Michigan State University College of Nursing undertook one of the most ambitious marketing campaigns in school history to build awareness and drive a 72% increase in traffic to the website and over half a million impressions in paid social media alone with its “Neighborhood Nurses” campaign. We’ll take you through the research, planning, implementation and evaluation used to create the series that people at MSU are still taking about months later, as well as some of the tools we’ve used in Neighborhood Nurses and our successful follow-up campaigns.

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