Over the last 15 years I have worked with 17 post secondary institutions to improve the user experience on their websites. Now, I am the user.
My daughter and I spent several hours looking at over a dozen websites. We needed answers to 3 questions:
Do you have the program I want?
If yes, what are the admission requirements?
What is the application deadline?
Arguably, this is the most important task flow for prospective students.
And yet it was a painful process on almost all websites. This presentation identifies the roadblocks we ran into in areas of:
- Program search
- Navigation usability
- Content readability and accessibility
And I’ll provide recommendations for how to improve the user experience and ultimately encourage more students to apply.