Any experienced social media manager will tell you, be ready to take the good with the bad. Have you ever had a seemingly harmless social media post suddenly become the chat board for a raging topic on campus? Has a tweet about impactful research been dragged into a sphere of conspiracy theories you didn’t even know existed? How do you know when to respond to what and how? Or do you respond?

Using some recent case studies at the University of Victoria, we will talk about how to tackle issues on social media, how to be proactive and how to help understand your audience’s current sentiment so your content and channels don’t go awry.