Sarah stumbled into “computer mediated communications” after a chance meeting with her University mentor in 2002. Little did she know, that chance encounter would spark a career in social media. Sarah has served as Social Media Communications Officer at Fanshawe College in London, Ontario since 2015. At Fanshawe, Sarah is responsible for the strategic direction of social media while leading a team of 100+ social media representatives and managing the day-to-day activity of the college’s enterprise accounts.

Despite being plagued by imposter syndrome for a number of years, Sarah, thanks to #PSEWeb and #HigherEdSocial, is now a confident strategic communicator who takes pride is sharing her knowledge and experiences with others in the higher-ed space.  This is why she is back at #PSEWeb for the fourth year in a row sharing Crisis Communications – My Best Laid Plans, which will look into her strategy for handling crises should something go wrong.

Sarah’s previous #PSEWEB appearances include:

• From Reactive to Proactive (2023)
• Collaboration City: Creating a Consistent Brand Across Your Institution (2022 with Dayan Boyce and Cadie De Kelver)
• Levelling up your social media with Discord (2022)
• Moving From the Wild West of Social Media to Collaboration City at Your Institution (2021)
• Strategizing with Spotify (2021)

You may have also heard Sarah on Confessions of a Higher Ed Social Media Manager or as a panelist for Keystone Educations Groups “Higher Ed Social Media Do’s and Don’ts” or presenting during the SEMM Forum Conference.

When she’s not all things higher-ed social, Sarah’s a busy mom trying to figure out how to juggle life with a busy kid.