Integrated Marketing Manager

University of New Brunswick

Jessica’s passion is in using data to provide innovative and measurable solutions to marketing challenges. As Integrated Marketing Manager at UNB she is responsible for delivering marketing support to units and faculties as well as supporting the development of major advertising initiatives including UNB’s #OnlyHere campaign. Her background includes roles as a Marketing Data Analyst and in automated marketing as well as event marketing at Salesforce Radian6. She is also an instructor at Higher Ed Experts, teaching Web Analytics for Higher Ed and Social Media Measurement for Higher Ed courses.

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How to Make Measurement and Analytics Part of Everybody's Job - Without Causing a Riot

We all know that data and analytics are key to effective marketing, but we also know how daunting it can be to incorporate measurement in meaningful ways. Sometimes it seems like you need a PhD in quantitative analysis just to make sense of what's out there....

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