#PSEWEB

2015 Sessions

Kareem Rahaman, Samantha Read

Breaking Down Silos – Empowering Colleagues to Leverage Social Media

Many of us in higher education work in silos, especially when it comes to social media. With accounts cropping up across campus it can be difficult to ensure your messages are heard above the noise....

Collaboration, Governance, Process, Social Media, Tools, Training

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Melissa Cheater

One Tool to Rule Them All: Sprout Social at #WesternU

49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program....

Admissions, Analytics, Collaboration, Governance, Monitoring, Process, Social Media, Strategy, Student Affairs, Tools, Training

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Hamza Khan, Bailey Parnell, Tesni Ellis

Teamwork = Dream Work: Creating + Managing In-House Marketing Agencies

Facebook's recently absorbed the award-winning agency, Teehan+Lax, in a move that mirrors other major power plays; Shopify acquired Jet Cooper; Accenture acquired Fjord; Adobe acquired Behance; Square acquired 80/20....

Brand Identity, Collaboration, Frameworks, Governance, Process, Student Affairs, Workflow

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Nicolle Wahl, Stephen Martone

The Imitation Game—the war against unofficial social media accounts

What do you do when one of your students creates an unofficial "Class of" Facebook group, slaps your logo on it, and fills it with links to sites you'd rather not associate with your institution?...

Brand Identity, Collaboration, Facebook, Frameworks, Governance, Monitoring, Process, Student Affairs, User-Generated Content

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Jude Doble, Kirsty Budd

This doesn’t suck! UWaterloo students excited about their new portal

Has your institution perfected student communications? ... Neither have we, but we think we have a game changer....

Email, Governance, Innovation, Intranet, Redesign, Strategy, Student Affairs, Technology, Usability, User-Generated Content, UX, Web

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2014 Sessions

Danielle Wintrip

How (and why) to make your colleagues better communicators

Or, how decentralized communications can make your job easier and more effective. When you teach your non-communications colleagues some tricks of the trade, they don't come after your job....

Collaboration, Frameworks, Governance, Process, Relationships, Training

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Stephanie Lummis

In-House Web Teams that Work

Learn what skills and roles you’ll need in-house to design, build and manage websites end-to-end.  Focusing specifically on small team design we'll look at ways to set web team standards and decide on the right in-house to...

Governance, Politics, Process, Relationships, Vendors, Web

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Courtney Mallam, Tom Cochrane

Small Fish, Big Pond: A discussion about web governance and digital opportunities in a multi-campus university setting

Working on a satellite campus can often come hand-in-hand with its own set of challenges and limitations, but can also provide a wealth of opportunities for innovation, nimbleness, and creativity....

Affiliates, Collaboration, Governance, Politics, Relationships

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JP Rains

Web Wars: A New Hope

Planning the governance, architecture and content of a website can sometimes feel like a sci-fi trilogy. With stakeholders, HiPPOs and your gut all giving you conflicting ideas, where do you take the first step?...

Content, Governance, IA, Politics, Process, Web, Workflow

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