Think how much planning goes into creating a great user experience (UX) before launching a new web asset. It starts shiny and new and it makes your audiences happy. But how do you keep them that way? 6 months after launch is ...
49 social media accounts, six faculties, eleven departments, three campuses with one social media tool and one training program....
What do you do when one of your students creates an unofficial "Class of" Facebook group, slaps your logo on it, and fills it with links to sites you'd rather not associate with your institution?...
Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old....
Rooted in creating a user-centric product (website, mobile app, social media channels), the concept of User Journey Mapping can be a cornerstone for projects in higher education....
Crises are now real-time public phenomena. Institutions that can't plan in advance & respond quickly pay the price. So what do you do first? What do you listen for? How do you know when to respond and what to respond to?...
Are you actively listening to your audience? How are you measuring your marketing impact on them? Have you got your crisis tripwires set up? What about your reports to management?...