Think how much planning goes into creating a great user experience (UX) before launching a new web asset. It starts shiny and new and it makes your audiences happy. But how do you keep them that way? 6 months after launch is the UX just as good? How do you know? Technology – and peoples’ expectations – change fast (mobile, anyone?). How do you keep people in the user experience?
We’ve all heard of usability testing but there are over 2 dozen methods to trial the user experience, spanning qualitative to quantitative, and behavioural to attitudinal. This session, from an 18-year digital veteran, will answer:
- What are the most common and useful test methods
- How to identify the gaps in your audience knowledge and know what to test
- How to select the best method for your needs
- How to know if and when to test
Presentation Slides: Keeping the user in user experience